Factor

Factor: Ready in 2 minutes, prepared by a chef, approved by a dietitian, designed for gamers

No cutting. No prep. No compromises. Factoris the ideal solution for anyone who wants to eat well without leaving their setup. The average gamer spends hours in front of their screen. There’s no way they’re going to stop to cook, yet eating well remains a priority. The brand understood this before anyone else: balanced meals, ready in a flash, without sacrificing either taste or nutrition.

A Twitch presence built with creators who don't cook

In the United States, Denmark, and Sweden, The Node is Factor’s exclusive partner on Twitch. This presence has been built by partnering with creators who all have one thing in common: they don’t cook.

It’s a natural fit for streamers who can’t step away from their live stream to prepare a meal. They heat up their meal on camera, take a short break, and share the moment with their community.

Authentic content that converts

Authentic, unscripted moments. Exactly the kind of content that drives conversions. No staging—just a streamer eating in front of their viewers.

A gaming influencer campaign designed for streamers

Each creator receives a free Factor box, selects their recipes live with their community, and eats their meal on stream.

Why does it work in a Twitch influencer campaign?

The integration blends seamlessly into the content—because that’s exactly what it is. No interruptions to the live stream, an engaged audience, and a brand showcased in an organic way.