The Blog

Gaming early access : organiser une campagne Twitch

Développer une carrière de créateur solide et durable, ça passe souvent par un talent manager. Découvrez son rôle, ses missions et son accompagnement au quotidien.

Qu'est-ce qu'une agence d'influence marketing ? Découvrez ses missions, son fonctionnement et pourquoi faire appel à un expert pour vos campagnes de créateurs.

How can your brand reach Gen Z? The Node shares the strategies that really work: platforms, content creators, and authenticity.

Find out what budgets to plan for a gaming influencer campaign: price ranges by creator tier, expense categories, and how The Node builds your strategy.

Discover the essential vocabulary of Twitch branding: overlay, asset, CCV, chatbot, stinger… Everything a brand needs to know before launching its first streaming campaign.

Effectively measure your influencer campaigns: KPIs by platform, conversion metrics, and reporting. The Node’s method for evaluating your ROI on Twitch, YouTube, Instagram, and TikTok.

Choose the right Twitch creators: real audience, brand alignment, player engagement, and brand safety. The Node’s approach to gaming campaigns that drive conversions.

Compare Twitch CPM, CCV, and live views with YouTube, Instagram, and TikTok, which measure different metrics. Learn how to allocate your influencer marketing budget.