The Blog

Discover the essential vocabulary of Twitch branding: overlay, asset, CCV, chatbot, stinger… Everything a brand needs to know before launching its first streaming campaign.

Effectively measure your influencer campaigns: KPIs by platform, conversion metrics, and reporting. The Node’s method for evaluating your ROI on Twitch, YouTube, Instagram, and TikTok.

Choose the right Twitch creators: real audience, brand alignment, player engagement, and brand safety. The Node’s approach to gaming campaigns that drive conversions.

Compare Twitch CPM, CCV, and live views with YouTube, Instagram, and TikTok, which measure different metrics. Learn how to allocate your influencer marketing budget.