The Blog

Gaming Early Access: How to Run a Twitch Campaign

Building a solid, long-lasting career as a creator often involves working with a talent manager. Learn about their role, responsibilities, and the support they provide on a daily basis.

What is an influencer marketing agency? Learn about its role, how it works, and why you should hire an expert for your creator campaigns.

How can your brand reach Gen Z? The Node shares the strategies that really work: platforms, content creators, and authenticity.

Find out what budgets to plan for a gaming influencer campaign: price ranges by creator tier, expense categories, and how The Node builds your strategy.

Discover the essential vocabulary of Twitch branding: overlay, asset, CCV, chatbot, stinger… Everything a brand needs to know before launching its first streaming campaign.

Effectively measure your influencer campaigns: KPIs by platform, conversion metrics, and reporting. The Node’s method for evaluating your ROI on Twitch, YouTube, Instagram, and TikTok.

Choose the right Twitch creators: real audience, brand alignment, player engagement, and brand safety. The Node’s approach to gaming campaigns that drive conversions.

Compare Twitch CPM, CCV, and live views with YouTube, Instagram, and TikTok, which measure different metrics. Learn how to allocate your influencer marketing budget.