HelloFresh

HelloFresh : When lifestyle meets gaming culture.

We lead customer acquisition for HelloFresh in France, the Nordic countries, and the United States by establishing the brand where the most engaged audiences are: on Twitch. In three years, we’ve collaborated with over 1,000 major creators, establishing HelloFresh as a go-to brand and making our activations feel completely natural within the streaming world, reaching an engaged audience that’s accustomed to acting on recommendations from their favorite creators.

An authentic and immersive brand activation

Each creator receives a box of HelloFresh products that they can make their own and share their experience with their community by cooking live, during a live meal, or through their selection of recipes! No overacting, no breaking character: just a genuine moment shared with their community. Talents like FuuRy, Linca, and Alderiate have promoted the brand with a level of authenticity that only the live format can provide.

From reach to conversion: the power of Twitch campaigns

This collaboration demonstrates our ability to turn a subscription service into a habitual purchase within gaming communities.
The result: a strong organic presence on Twitch and measurable conversion, driven by the trust viewers place in the creators they follow every day.