Holzkern

Holzkern: A Successful Twitch Launch Thanks to a Tailored Influencer Strategy

The Node supported Holzkern in its first steps on Twitch, orchestrating a long-term partnership designed to firmly establish the brand within the creator ecosystem.

More than 20 creators are onboarded each month, selected for their values

At the heart of the initiative: a carefully curated selection of creators who share Holzkern’s values, managed and curated month after month by The Node. Each creator brought on board becomes a natural brand ambassador, able to showcase the products authentically and welcome new customers into the Holzkern universe. Among the creators on the roster are several exclusive talents from The Node, including Trixy, Gomart, KilliraTv, and Kendro, and , which demonstrate that Twitch has become a viable platform, even for premium lifestyle brands.

Hundreds of thousands of hours watched every month on Twitch

The strategy implemented by our agency has enabled Holzkern to generate hundreds of thousands of monthly viewing hours on Twitch, while driving sales with a competitive ROAS that aligns with the brand’s business objectives.

How to Make Twitch a Strategic Territory for Holzkern

Starting from scratch on Twitch isn’t something you can wing. So The Node guided Holzkern every step of the way: identifying creators who aligned with the brand’s DNA, onboarding, briefing, performance tracking, and continuous optimization of the roster. This turnkey solution enabled Holzkern to build a strong and consistent presence on Twitch right from the first month.

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