Pragmata
Pragmata x The Node: Gaming Influencer Campaign for the Launch in France
Capcom has entrusted us with the influencer marketing campaign for the launch of Pragmata in France. The goal: not just to promote the game, but to truly bring it to life.
An activation designed as a narrative extension of the universe
Rather than a traditional influencer campaign, The Node designed an immersive experience built to immerse gaming communities in the unique atmosphere of Pragmata, from the art direction to the engagement mechanics.
An original social media trailer co-created with the official voice actor
The Node wrote and produced an original social media trailer from start to finish, in collaboration with the official voice actor for the character Cabin. This piece of content is rooted in the game’s narrative and designed to resonate authentically with the gaming community.
Overlays and mechanics that are narratively integrated into the game's universe
The creators’ live streams were enhancedwith stream overlays inspired by Pragmata’s artistic direction. The challenge mechanics, also designed within the game’s universe, maintained immersion throughout the campaign without ever breaking the fourth wall. At the heart of the campaign: an interactive challenge animation, triggered live during each mission. When a streamer completes a mission, Cabin’s voice—recorded specifically for the campaign—echoes through the stream and congratulates the creator by their username. A moment designed to leave a lasting impression: it’s a reward that resonates with both the streamer and their chat, extending the game’s universe into every shared success.
A comprehensive solution to maximize the reach of the launch
Live-streamed community contests and short-form content amplified on social media rounded out the campaign, maximizing reach and engagement around the game’s launch in France. Among the creators involved were two talents from The Node: LittleBigWhale and Trixy, whose content style was a perfect fit for the Pragmata universe.
