Conan Exiles
Conan Exiles x The Node: Gaming Influencer Campaign for the Launch of Unreal Engine 5 and the Game’s 8th Anniversary
To celebrate the release of the Unreal Engine 5 version of Conan Exiles and celebrate the game’s 8th anniversary, The Node led the entire paid and organic influencer campaign in France with a single goal: to put Conan Exiles back in the spotlight as one of the pioneers and leaders of open-world survival games.
A two-pronged gaming influencer strategy
Paid campaign: creators who align with the game's DNA
The creators featured in the paid campaign were selected for their perfect alignment with the core themes of Conan Exiles: survival, crafting, exploration, and dark fantasy. The result: authentic integrations that generated far more streaming hours than initially anticipated.
Organic Outreach: A Unique Gamified Mechanism
Organic outreach led to the creation of a unique gamified campaign: the more a streamer plays Conan Exiles live, the more game keys are automatically dropped into their chat for their viewers. This mechanism rewards engagement in real time and turns every hour of streaming into an opportunity to recruit new players.
Results that confirm the power of influence ingaming
- An additional 1 million copies sold worldwide following the campaign
- Conan Exiles Hits Its Highest Peak Concurrent Viewers in Four Years
What made the difference: an organic system designed to last. The more a streamer plays live, the more keys their chat automatically receives—a feedback loop that naturally extended gameplay sessions far beyond the initial commitments and turned every stream into a direct acquisition channel for Conan Exiles.
