Dune: Awakening
Dune: Awakening x The Node: Official Launch Partner in France, from the Preview to Chapter 3
From the global preview to Chapter 3, The Node has supported Dune: Awakening through every stage of its launch in France: a comprehensive partnership with tailored support, designed for the long term.
A 5-phase gaming influencer campaign, from teaser to DLC
Throughout the game's entire lifecycle, The Node orchestrated five consecutive campaign phases, covering every key milestone: preview, early access, global launch, and community engagement around the DLC.
The numbers speak for themselves
- 91 creators active on Twitch, YouTube, and TikTok
- 340+ creators with game keys
- Over 2,500 French creators reached through organic outreach
A large-scale campaign designed to maximize organic visibility and community engagementacross all platforms.
Custom designs for an iconic brand
To do justice to the Dune universe, The Node designed custom animated overlays and exclusive visual assets created specifically for the occasion. Each creator was provided with skins in the game’s colors, reinforcing the campaign’s consistency and immersing the audience in the world of Arrakis.
#EscapeShaiHulud: The Community Contest with Locklear and Gotaga
To mark the launch of the DLC, The Node conceived and produced a unique community contest in collaboration with two leading figures in the French gaming scene: Locklear and Gotaga. #EscapeShaiHulud brought together the communities of both creators around a shared challenge, generating a wave of genuine engagement right at the moment of launch. This approach was designed to amplify the campaign’s reach far beyond traditional marketing efforts.
