Marvel Rivals
Marvel Rivals x The Node: The Most-Watched Marvel Rivals Event in France in 2025
To celebrate the first anniversary of Marvel Rivals, The Node designed and produced the most-watched Marvel Rivals event in France in 2025, an event campaign conceived from start to finish.
7 of France's top game developers gathered for the occasion
The Node has put together an exceptional lineup for Marvel Rivals:
- Gotaga 4.6 million followers
- Locklear 2.4 million subscribers
- Zerator, 1.6 million subscribers
- Joueur du Grenier, 1.1 million subscribers
- Skyyart 950K subscribers
- Chowh1 883K subscribers
- Alphacast 650,000 subscribers
A two-part event, broadcast simultaneously on 13 channels
The competition consisted of two parts: an opening showmatch, followed by a full round-robin tournament, all hosted live by Zerator from his studio and streamed simultaneously on 13 Twitch channels.
A custom-made production for a birthday celebration worthy of the franchise
The Node didn’t just organize a tournament. To mark the occasion, the agency designed an exclusive physical trophy to be awarded to the winner (created by@bruno.tognin) as well as a giant birthday cake customized in the Marvel Rivals colors to celebrate the game’s first anniversary, which was delivered and eaten live on stream. From visual production to set design, The Node handled everything: the event schedule, animated overlays, and custom Twitch widgets created specifically for the occasion, branding for participating Twitch channels, and competition mechanics. Every element was designed to create a powerful, memorable moment in gaming culture.
Why this type of gaming influencer campaign works
Bringing together France’s largest gaming audiences for an exclusive live event generates massive organic visibility and creates a gaming culture moment that communities will remember long after the event is over.
