Steelseries

SteelSeries: Three Years of Building a Global Gaming Presence

For three years, The Node has managed SteelSeries’ entire influencer strategy, including campaigns such as Moments and Sonar to hardware: mice, keyboards, and headsets. A long-term collaboration designed to firmly establish the brand within gaming culture.

Activations that engage both the product and the community

Our approach combined several complementary formats. This included product seeding with carefully selected creators, in-stream app integrations to introduce Moments and Sonar to targeted audiences, and contests organized with our exclusive talent, such as HugoDélire, who gave away SteelSeries keyboards, mice, and headsets to his community, generating genuine excitement around the brand and a truly fun, live-streamed experience.

4,500 creators activated, a global impact

In 48 months, we’ve partnered with over 4,500 gaming creators and streamers worldwide on Twitch, TikTok, YouTube, Instagram, and Twitter, generating over 1,000,000 downloads for SteelSeries apps. When it comes to hardware, we don’t just look for gaming influencers—we find the right ones. Creators whose communities are ready to buy, solidifying SteelSeries’ position as the go-to gaming brand for the most demanding gamers.

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