Opera GX
(Client)
(location)
EMEA, NORTH AMERICA, LATIN AMERICA, ASIA & OCEANIA
(platforms)
(CAMPAIGN)
2 years. A global presence. An essential partnership with Opera GX.
We have become an integral part of Opera GX’s growth strategy—not merely as an influencer marketing agency, but as a true extension of their team. From France to Latin America, we have engaged content creators, capitalized on key cultural moments, and rolled out high-impact influencer campaigns, delivering tangible results in customer acquisition, brand visibility, and customer retention.
- Rollout of a global affiliate program on Twitch, onboarding hundreds of new creators every month while jointly developing tools to optimize their performance.
- Implementing YouTube across the entire funnel, from pre-roll reach to in-depth SEO content and high-production-value brand collaborations.
- Large-scale production of user-generated video, designed to be perceived as organic content above all else
- Dominance in short-form video, thanks to cross-platform seeding on TikTok, YouTube Shorts, and Instagram Reels
- Strengthening brand loyalty in France through a dedicated ambassador program in the key Opera GX market in 2025
- Launch of dedicated influencer campaigns to highlight each of Opera Gx’s official partnerships, whether with League of Legends Esports, Venom: The Last Dance, The Witcher, Cyberpunk 2077, or Geoguess
- Branding in the real world through premium events led by content creators: the Tyler1 All-Stars tournament, a trip to Korea with Strey & Splinter, iReaz’s Rivality event, and Nisqy’s ZYB team boot camp.
- Co-development of an official dedicated landing page with Opera GX, allowing any content creator to apply directly to our Twitch affiliate program
The result? Opera GX is available wherever its audience plays, communicates, and consumes content—in every target language and on every relevant platform
(Results)
10
+
markets activated simultaneously
4000
+
creators engaged across the network
2
+
years of continuous collaboration
"The Node has been a key partner of ours for over two years. What sets them apart is their transparency and their ability to adapt as our needs change. We built our Twitch affiliate program from scratch together, and they have always felt like a natural extension of the team rather than just a service provider."
